Why do a Q&A anyway?

When you attend an event you’ll quite often find a Q&A session and if you’ve been to quite a few events in your time you’ll have experienced the good, the bad and the ugly of event Q&A sessions, the one where the same person asks too many questions or where the speakers are unprepared or the Q&A goes on too long – we’ve all been there, so it’s not surprising that some event profs we’ve spoken to have questioned us about the value of the Q&A at all.