The focus of today’s instalment of the Daily Q&A challenge series may take people by surprise: search engine marketers, why?!
The reality is, the old adage “build a better mousetrap, and the world will beat a path to your door” is not necessarily true on the 21st century web. According to research by vouchercloud in 2015, every day we create 2.5 Quintillion bytes of data, quantity enough to fill 10 million blu-ray discs, the height of which stacked, would measure the height of 4 Eiffel Towers on top of one another.
Great SEO is key to being ‘found’ online
It goes without saying that visibility in online search is a critical factor in the discoverability of businesses, both great and small in 2017 – it really doesn’t matter how good a product or service is if it cannot be found.
So, the search is on for some great Search Engine Marketers, or Search Engine Optimisation (SEO) experts as they may prefer to be called.
Have you ever wondered why some products with fairly bland and generic sounding names are so popular in search engine results?
If you could ask a great search engine expert one question, what would it be? And who would you ask?
How to ask your question?
We’ve built an interactive platform for asking and answering questions in real-time at assenty.com. It’s free to post questions, and incredibly easy to use, simply log in with Twitter, visit the relevant question board and post your question in seconds flat. You can also vote for questions that take your fancy.
It’s designed with excellent online discoverability in mind; each question board on Assenty archives all questions associated with it in a neat, easy-to-remember permalink.
Want to know why social media conversations have an impact on search engine rankings?
Visit this question board to post your question to an SEO expert.
How to post your nomination:
1. Log in with Twitter or sign up for a free account on Assenty.
2. Visit the Great Search Engine Marketers question board
3. Post your nomination, stating the name and organisation of the person, followed by your question.
Here’s an example:
Rand Fishkin, Moz: how is doing SEO markedly different today than when you started?
Is there a Prize?
The names that win the most votes will each be rewarded with a question board dedicated to the winner’s own Q&A session.
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Image credit: Search Engine Marketing by ISUS Webstudio